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brands built by feel

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Saudi Fashion Commission – Identity, naming & UX/UI + dev.

Wadi NGO – Identity, UX/UI, strategy & positioning

Secret Corner – Identity, strategy & positioning

Bagel O’s – Identity, positioning, naming & customer experience

Moi Properties – Destination branding, naming, strategy & story

Wonderland Ice Cream – Identity, naming and experience design

Saudi Fashion Commission – Identity, naming & UX/UI + dev.

KSA's Fashion Commission, under the Ministry Of Culture, needed to a build a fashion-based brand, positioned to attract investors, artists and ambassadors alike into seeing KSA as a fashion leader and trendsetter. Feel created Saudi Brand Lab, reflective of the intention to create world-class brands and talent. We kept the design simple by sticking to a mainly typographic approach with a symbolic touch by using a geometric full-stop. The diamond-shape is a tribute to Arab-Muslim history & art, which gives the brand room to expand upon this design by using a modernized version of history, increasing brand recall and equity. The color scheme is inspired by the beautiful, natural dunes of Saudi. The other snapshots you see are of the interactive, parallax-scroll website Feel designed & developed. Follow Feel on IG to see the video.

Wadi NGO – Identity, UX/UI, strategy & positioning

Wadi is an internationally funded Jordanian NGO focused on ecosystem restoration, agricultural preservation and native-seedling rejuvenation. As a brand, Wadi lacked a cohesive strategy when it came to design, communications and an overall offline & online presence. Feel conducted full-day workshops, field visits and interviews to successfully redefine the brand. The result is a brand purpose that the whole team believes in, a design that tells a story and a five-year plan that all stakeholders can stand behind.

Secret Corner – Identity, strategy & positioning

Secret Corner is a concept of a speakeasy cafe. The concept of any speakeasy is that they're small, but most interestingly, tough to spot. Being strategic with the positioning of the sun, we designed a few concepts that are hidden in plain sight. The signage completes itself when the night arrives, keeping the words Secret Corner secret, until opening hours. The manmade idea is wholly dependent on nature to complete the brand, with the last approach pointing you upstairs while shushing. Can we be humble and blow our own minds?

Bagel O’s – Identity, positioning, naming & customer experience

You order O's, not bagels. The brand is interactive and conversational, online and offline. So much so that the O in Bagel O's is transparent, literally & figuratively, allowing customers and owners to take over the background with art or messaging The tasks completed for the client were: Naming. Positioning. Full-fledged visual design & identity. .

Moi Properties – Destination branding, naming, strategy & story

Moi is a multipurpose beachfront property in Rabat, Morocco. Tailored to the affluent individual or family, eager to simply relax or to collaborate and interact. The sea and the sun are the brand's main elements, so we used that in the design to reflect Moi's modern yet natural selling points. We named it Moi for functional & symbolic reasons. It means 'me' in French and 'water' in Arabic, reflective of the USP & the Arabic-French community. Feel was tasked with: Positioning. Design. Naming.

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