KSA's Fashion Commission, under the Ministry Of Culture, needed to a build a fashion-based brand, positioned to attract investors, artists and ambassadors alike into seeing KSA as a fashion leader and trendsetter. Feel created Saudi Brand Lab, reflective of the intention to create world-class brands and talent. We kept the design simple by sticking to a mainly typographic approach with a symbolic touch by using a geometric full-stop. The diamond-shape is a tribute to Arab-Muslim history & art, which gives the brand room to expand upon this design by using a modernized version of history, increasing brand recall and equity. The color scheme is inspired by the beautiful, natural dunes of Saudi. The other snapshots you see are of the interactive, parallax-scroll website Feel designed & developed. Follow Feel on IG to see the video.