Moi is a multipurpose beachfront property in Rabat, Morocco. Tailored to the affluent individual or family, eager to simply relax or to collaborate and interact. The sea and the sun are the brand's main elements, so we used that in the design to reflect Moi's modern yet natural selling points. We named it Moi for functional & symbolic reasons. It means 'me' in French and 'water' in Arabic, reflective of the USP & the Arabic-French community. Feel was tasked with: Positioning. Design. Naming.