"We're a coalition of creatives and strategists, dedicated to building eternal brands without overcharging our clients. We're selective, as you should be. Build your brand without selling your soul with Feel"
Feel was founded because big agencies aren't cool anymore. You get charged 200% more than you should for work that you think seniors are working on, when in reality it's interns and a junior. We're a coalition of post big-agency creatives and strategists that will treat the work as a partnership, not an acquisition. We'll get the perfect people, doing exactly what you need, charging you exactly what's fair. If you own a company, you need a brand. Feel will help you build it, write it, design it and market it. With soul, purpose and intent, regardless of industry.
What's important for us?
Chemistry. If we believe in three things about the project, then we take it on. They are: The people. The idea. The desired task. In terms of process, research and strategy come before anything. After which we allocate the resources and next steps.
How we work?
01
Feel the room. We meet up (or Zoom call now maybe) and discuss the project. After which, almost in parallel, we do a competitive analysis into your industry. All goes well, we discuss next steps.
02
Workshop or proposal. Dependent on the project, one of two things happens. Either we advise on the tasks needed to achieve your goal and send a proposal right away. Or we take a step back and do a workshop.
03
Feel the work. We start the work. If it was a workshop, we get to the visual and strategic translation of your answers. If it was a proposal approval, we start with the strategy.
04
Team arguments. Not really, but this is where we do internal reviews on strategy decks, visual translations, marketing approaches and/or product designs. As a writer would say: "write, rewrite and write again..then rewrite"
05
Feel presents. We run the result of our work by you, get your feedback and work accordingly. After just a few rounds, sometimes none, we deliver the work to you or work alongside you until the task is done. We also never lose touch.
06
A relationship is built. We're selfish too. Since our name is on your project, we'd probably be keeping in touch. Either because the project was a barter deal or simply because of our insatiably curious vanity. We'd like to see our work, work.
Meet our team
Tarek Feel Al Jundi
Strategist, Writer & Founder.
We call upon Tarek when the brand needs to be built from the ground up or a rebrand strategy is needed. Tarek leads the direction of brand purpose, visual translation of workshops, positioning, strategy and overall identity. We make sure your brand identity – values, tone, copy, vision – are measurable, so they have a tangible function.
Bashar Feel Faouri
Creative Leader & Strategist
We call upon this guy when the brand need strategic insight, qualitative analysis, positioning or development. Having spent 12+ years in Leo Burnett, leading strategies for the region’s most challenging clients across the Middle East, Bashar brings unbelievably precious strategic thinking to the table.
Karim Feel Sawalha
Architect
We call upon Karim, the founder of the architecture firm Design Composite, when the brand needs to be built, quite literally. Many of our clients tend to be owners of F&B brands, property developers or entrepreneurs in need of community and brand centered offices. That's when Design Composite & Feel join forces.
Bassam Feel Huneidi
Designer & User researcher
We call upon Bassam when the brands need user-experience design and expertise. He’s an award winning product designer with a special focus on intuitive user experiences and UX research. His work has been published in some of the most influential design magazines including Dezeen, Harper’s Bazaar and Yanko.
Mo Feel AbdelKarim
Artist & Designer
We call upon Mo when it’s time to design. But it’s not just design, it’s the visual translation we’ve spoken about here. Mo, as a designer and a great listener, brings the priceless skill of designing the look & feel of a brand based on just a conversation. He genuinely feels what the brand is about and designs it based on research, competitive analysis and simply understanding the client.
Karim Feel Sawalha
Architect
We call upon Karim, the founder of the architecture firm Design Composite, when the brand needs to be built, quite literally. No matter how beautiful and per promise the brand seems to be, if the physical aspect of the brand isn’t reflective of the brand’s soul, then the identity is broken. Having designed countless offices and many of Jordan’s top commercial properties to reflect brand purpose, Karim & Feel have worked endless projects together
