Wadi is an internationally funded Jordanian NGO focused on ecosystem restoration, agricultural preservation and native-seedling rejuvenation. As a brand, Wadi lacked a cohesive strategy when it came to design, communications and an overall offline & online presence. Feel conducted full-day workshops, field visits and interviews to successfully redefine the brand. The result is a brand purpose that the whole team believes in, a design that tells a story and a five-year plan that all stakeholders can stand behind.